Most businesses fall into a natural hierarchical system: a hotel might have a restaurant, accommodations, events, and a spa. These top level categories begin the design of a business’s hierarchy. As each top level category is examined, there are additional branches of the hierarchy. For example, food and beverage, concierge, kitchen, and garden naturally fall under the restaurant top level category. As the hierarchy is mapped into a website navigation system the details of the meta-data and links become obvious.