Hospitality Online Advertising Services

Search Engine Marketing (SEM) primarily refers to placing online advertisements for your product/service and driving qualified traffic to your website where the visit converts to a sale. A year or two ago the primary SEM discussion was focused on keywords and landing pages, but now the field has dramatically pivoted to a discussion of audience and intent. Each Google search query, each link clicked on and the amount of time on a page is tracked and observed by Google and other companies. Bit by bit a profile of your online actions is gathered and the Google AI engine starts to piece together a picture of your intent. Google Ads allows SEM experts to place ads into this flow of observations. Example: If your potential client is looking for airline flights to San Francisco, the Google Dynamic ad will place a strategic ad on the page for your SF hotel.  (Note: there are many other types of online Ads… not all ads are dynamic.)